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Dissertation/ Thesis

Higher education priorities reflected through paid advertising on Facebook & Instagram.

  • Authors : Osbon, Jennifer. University of Georgia, Educational Leadership - EDD, US

Subjects: *Advertising; *Higher Education; *Social Marketing

  • Source: Dissertation Abstracts International Section A: Humanities and Social Sciences, Vol 81(8-A), 2020.

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Dissertation/ Thesis

Parents’ knowledge of child-passenger safety and child-passenger restraint usage.

Subjects: *Parents; *Social Marketing; *Transportation Safety

  • Source: Dissertation Abstracts International Section A: Humanities and Social Sciences, Vol 81(2-A), 2020.

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Dissertation/ Thesis

Entrepreneurial marketing in online home-based businesses: Narratives from immigrant entrepreneurs.

Subjects: *Family Relations; *Immigration; *Marketing

  • Source: Dissertation Abstracts International Section A: Humanities and Social Sciences, Vol 81(3-A), 2020.

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Dissertation/ Thesis

Building servicescape culture: Examining social order, spatial change, and consumer experience.

Subjects: *Consumer Behavior; *Marketing; *Retailing

  • Source: Dissertation Abstracts International Section A: Humanities and Social Sciences, Vol 81(3-A), 2020.

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Dissertation/ Thesis

How cultural diversity in the Orlando MSA impact accommodation and food services businesses marketing processes.

Subjects: *Diversity in the Workplace; *Marketing; *Racial and Ethnic Differences

  • Source: Dissertation Abstracts International Section A: Humanities and Social Sciences, Vol 81(3-A), 2020.

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Dissertation/ Thesis

Social media data strategies bankers use to increase customer market share.

Subjects: *Banking; *Brand Names; *Marketing

  • Source: Dissertation Abstracts International Section A: Humanities and Social Sciences, Vol 81(3-A), 2020.

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Dissertation/ Thesis

Fields and consumer groups: The layered and overlapping roles of culture.

Subjects: *Consumer Psychology; *Marketing; *Social Structure

  • Source: Dissertation Abstracts International Section A: Humanities and Social Sciences, Vol 81(3-A), 2020.

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Dissertation/ Thesis

The role of the chief marketing officer in higher education: leveraging bureaucratic and network power to effect change.

  • Authors : Polec, Angela. University of Pennsylvania, Higher Education Management, US

Subjects: *Colleges; *Communication; *Higher Education

  • Source: Dissertation Abstracts International Section A: Humanities and Social Sciences, Vol 81(3-A), 2020.

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Dissertation/ Thesis

Recruiting and engaging generation Z: An integrated marketing communications plan for West Virginia university visitors center.

Subjects: *Awareness; *Communication; *Marketing

  • Source: Dissertation Abstracts International Section A: Humanities and Social Sciences, Vol 81(4-A), 2020.

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Dissertation/ Thesis

The effects of implementing an integrated marketing communications strategy on stalled nonprofit donor and support growth.

Subjects: *Business Organizations; *Communication; *Marketing

  • Source: Dissertation Abstracts International Section A: Humanities and Social Sciences, Vol 81(4-A), 2020.

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